FORMER Subkonshus recording deejay Darrio has shot his first official music video since his exit from that camp last year. The video is for the edgy and sexy single Friend With Benefits on Craigy T’s No Apology rhythm.
Recorded recently, Friends With Benefits is on Gafjam Records label. It’s available on iTunes.
Directed by Dameon Gayle, 1
video is scheduled to be released in days.
“It has been a process of revamping and reanalysing the new image and direction for my career, and organising the flow with the new members of PROJECTDarrio. We are now ready to churn out all the new material that I have been recording, and also getting the visuals out so fans can see a different side to me,” Darrio said.
Shot at various locations in Kingston, the video follows a girl, who is cheating on her boyfriend with Darrio in private. However, in public, she pretends to be just friends with him.
The Trelawny-born entertainer shared how the lyrics came about.
“Almost everyone, at one time or another, has had this kind of friendship or interaction, so it’s relatable to most, even my own experience — past, present or future. It’s not talking about any specific girl at a specific point in time, but people will speculate based on rumors who the song is about,” he said.
Darrio, whose given name is Darrio Johnson, is slated to perform at Trelawny Jerk Festival on March 27.
Africa has become one of dancehall music’s most vibrant markets, especially in the last five years. Among the artistes making a mark there is singer Darrio.
Next week, the 29-year-old heads to the Motherland for his fourth visit. On October 7, he deejays Delus and Konshens perform in Juba in the Sudan.
The following day, he and Delus are scheduled to perform at the Skyluxx Nightclub in Nairobi, Kenya.
It is Darrio’s second trip to Africa this year, having worked in Kampala, Uganda in August.
“Africa is a high-energy place, the people feel strongly about the music an’ Jamaican culture. Is definitely a different kinda love,” he told the Observer.
The Trelawny-born vocalist first visited Africa in 2011 for gigs in Nairobi. He said dancehall has picked up considerably on the continent since then.
“For me, is one of the places I feel love from early, so is important to return an’ keep current,” he said.
Of his songs, Ungrateful, Girly Girly and Gal sit Down are most popular.
Initially, Africans warmed to roots-reggae music. Leading lights like Marley, Tosh, Burning Spear and Jimmy Cliff championed the anti-colonial mood that swept the region during the 1970s and have enduring fan bases there.
But in recent years, hardcore dancehall acts have been in demand by younger promoters and fans. Beenie Man, Elephant Man, Busy Signal, I-Octane and Konshens are just some of the acts who have performed in countries like South Africa, Uganda and Kenya.
Former Subkonshus recording artiste, Darrio, has shot his first official music video since his exit from the Subkonshus camp last year. The video is aligned to the edgy and sexy single ‘Friend With Benefits’ (FWB) recorded on the recently released ‘No Apology’ Riddim for Craigy T’s Gafjam Records label.
“It has been a process of revamping and reanalyzing the new image and direction for my career and organizing the flow with the new members of PROJECT Darrio, we are now ready to churn out all the new material that I have been recording and also getting the visuals out so fans can see a different side to me” Darrio explained
The Friend With Benefits’ video, shot at various locations in Kingston, detail a girl cheating on her boyfriend with Darrio in private but pretends to be just friends with him in public. Darrio, when grilled about the words of the single and the motivation, says it came from a personal experience he had but declined to specify if this was a current situation.
“Almost everyone at one time or another has had this kind of friendship or interaction, so it’s relatable to most, even my own experience; past, present or future. It’s not talking about any specific girl at a specific point in time but people will speculate based on rumors who the song is about” Darrio intimated.
The Friend With Benefits Video is directed by Dameon Gayle and will be released in a matter of days. The single is one of a few singles gaining traction on Craigy T ‘s ‘No Apology’ Part 1, the riddim also includes singles from Lia Caribe ‘Unemployed’, General Degree ‘You Mi Come Fah’, Hawkeye ‘Champion Jockey’ and Kenny Smith and Bay C ‘Sorry’.
Darrio is also looking at releasing another video for his ‘Explode’ single recently shot in New York. He will be heading to The Tri State on March 16 for the EXPLODE video launch in Magnet Lounge Queens New York and then returns to Jamaica to prepare for his performance at Trelawny Jerk Festival on March 27.
The ‘Friend With Benefits’ single is also available for purchase on iTunes.
From the humble streets of Deeside Trelawny and rigid livity of several inner city communities, to various places around the world, music remains the driving force for dancehall artist Darrio. Thriving through his musical gift, Darrio recently released his latest track “Explode”. The hit bound single has received positive feedback and been added on rotation on several international mainstream stations and in his birthplace of Jamaica, Darrio’s “Explode” gives you a catchy, melodic, rhythmic vibe, while highlighting the creative yet visual word play of his writing skills.
The budding dancehall star is looking forward to his new single, “Explode” being a huge success and resonate through not only dancehall fans, but music lovers as well. Besides such groundbreaking singles as Wah Dat, School Fee and Siddung with dancehall artist Konshens, Darrio has remained consistent while steadily building his fan-base. A hit with the ladies, Darrio holds a special place in his heart for his female fans
Produced by Senci HCR of Head Concussion Records, Darrio reassures his fans that they will love this one. “Explode is a song everyone can sing to and the ladies can gwan enjoy and reminisce about that special someone” says Darrio.
Dancehall artiste Darrio has confirmed that he has parted ways with the Konshens-led Subkonshus record label.
According to Darrio, his contract officially ended in November of 2014, but he stayed on due to situation surrounding the camp at that time.
“I’m no longer a part of Subkonshus. My contract ended last year, but during that time, Konshens was being attacked by Masicka and Demarco, so me never really want to leave during that time,” he told THE STAR.
Currently signed to a new label, Darrio told THE STAR that while he and Konshens did not always see eye to eye, the split was amicable.
“I officially parted ways with them about three to four weeks now. Working with Konshens was a good vibe for the most part, he is all about business. We didn’t always agree on all things,” he said.
Earlier this year, Konshens’ band also parted ways with him because they did not feel they were being given the respect they deserved.
Fresh off some recent performances in Africa, Darrio is currently promoting his latest single, Explode.
“I have a new team, new contract, and a new song, Explode, produced by Sensi of Head Concussion Records. The video for the single will be dropping soon,” Darrio stated.